Private Label Vs. White Label

Private label Cosmetics

Private label products are customized and developed from scratch according to your needs and wishes. The result is a unique cosmetic product completely tailored to your brand in terms of ingredients, viscosity, effect, volume, application and packaging.

Creating a private label cosmetic product allows you to adjust on several parameters when it comes to creating unique value propositions that set your brand and product apart from others on the market.

Creating a private label cosmetic product from scratch typically takes about 6-9 months, including the mandatory 3 month stability test.

At Cosmetic Creators we will help you through the whole process: from picking out the best ingredients and product formulation to legislation, consumer insights and graphic design.

The MOQ for private label cosmetics is higher than for white label cosmetics, as a whole production is made for only one customer. We develop private label products from 2,000 units or 50 kilos per product variant.

Private label Cosmetics
White Label Cosmetics

White label products are pre-formulated cosmetic products, which ready to label or put in production. This makes the process very fast compared to creating a private label product from scratch. The product is typically ready within 1-2 weeks.

At Cosmetic Creators you can choose between 350+ different white label cosmetic products – from skincare and haircare to nail care and household products and much more.

When choosing a white label cosmetic product you cannot change any ingredients, the volume or the packaging, but the label is still made with your logo, design and company name. 

The MOQ for white label cosmetics goes as low as only 10 units per product variant.

White label Cosmetics